My attention to detail and ability to juggle multiple projects at once are my biggest strengths. I pride myself on my ability to bring ideas to life and create user-friendly, visually appealing designs.
Boston Scientific's CTAP (Coronary Therapies’ Account Potential) app was designed to empower medical representatives by providing a powerful tool to maximize opportunities when selling medical devices to Facilities and IDNs.
Tasked with enhancing the app’s effectiveness, I approached the project with a focus on data-driven decisions and user feedback to rebuild the platform from the ground up.
Tasked with the design of a new dealer portal for Ford under tight deadlines, our team was challenged to create an intuitive, efficient, and future-ready user experience. The project required rapid prototyping, close collaboration with stakeholders, and a clear focus on both immediate needs and long-term scalability.
We transformed these challenges into opportunities, resulting in a robust and user-centric platform that met the urgent business objectives and laid the groundwork for future enhancements.
Ford reached out to the team near the completion of their 'super-car' project, the Ford GT. Upon realizing that the vehicle's dashboard and entertainment system did not live up to the innovation of the car itself, they enlisted the help of a Product & Visual Design team to give it a fresh design overhaul.
Syarpa, an online money transfer service offering multi-currency and crypto currency support, needed a redesign to improve the user experience. I took on the challenge of rebuilding the project from scratch, starting with user stories and the client's original screen designs.
Their aim is to bridge the gap between customers and their loved ones, aby creating a payment platform that allows money to flow seamlessly. They believe that currency should not be a barrier, exchange rates should be real, and transaction fees should never be hidden.
For many years, Amarula's website remained unchanged, despite its natural growth driven by the distinctive use of the Amarula fruit, exclusive to certain regions of Southern Africa. The Amarula team opted for a revitalization, introducing a vivid color scheme that highlights the brand's signature creamy coffee beverage and its African heritage.
I was asked to complement this rebrand by designing a new website, that surpassed its former version, catering to the modern Amarula consumer's expectations.
